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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 558 |
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The Company starting in 1990, the Li-Ning brand products apparel, footwear and accessory products, spanning across of T-shirt, basketball, football, ping-pong, swimming and sports fashion etc. Now, Li-Ning is No.1 position in the Chinese apparel market, showing an increased trend especially in recent few years...
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Recently, Li-Ning just about to starts exports to nine circumjacent countries.
The external competitor could be Nike. However, the retail price is over the consumers’ purchasing power. For example, a Nike pants’ retail price is RMB 600($75 Canada dollar) and a Nike basketball shoes’ retail price is over RMB 1200 ($200 Canada dollar)...
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