Buy custom China'S Rising Retail Market
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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1375 |
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If they give a thumbs up, I am more willing to buy. I do not trust salespeople because they push the brands they represent and get a commission on a sale. They will say and do anything to get me to buy something."
Focus Marketing on the Right Sites
The Chinese youth we interviewed say they're less influenced by TV...
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Respondents said they watch "very little" TV. Instead, they watch pirated DVDs or surf the Web. Chinese youth in cities like Shanghai and Beijing spend almost 20 hours a week online, while American young people spend only about 12 hours.
For companies to be successful targeting young Chinese, they should focus marketing efforts where their consumers are...
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General points of the essay
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