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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 880 |
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A disadvantage associated with this issue comes in the form of “shared†margins. It was previously reported via the dealers that retail-buying groups are pressing for lower costs. If the retailers raise their concerns to Chesterton directly, they may negotiate for more of the “margin sharingâ€, due to the fact that dealers of their product are now removed from the channel...
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With an established direct channel to retailers, additional brands, products and floor covering types would enhance their product variety. Chesterton currently manufactures high-end carpet. Positioning themselves with entry to medium priced carpet could create a new market/sales. Additionally, enhanced marketing and product segmentation strategies would prove more effective...
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