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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1328 |
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Ultimately, despite its consistent "15% up" market performance, and the success of the independent subsidiary Ogilvy Direct, Ogilvy lost over $100 million in advertising contracts from longtime clients including Unilever, Shell, Seagram's, Nutrasweet, Campbell, Roy Rogers and American Express. Its net income actually decreased by 2...
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Redefine the corporate vision based on Brand Stewardship;
2. Modify the organizational structure to facilitate collaboration among the company's various regional and local offices and central office; and
3. Resolve the centralization vs. localization issue more definitively, in terms of authority and compensation...
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