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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1591 |
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Leading full-service brokerage firms include Merrill Lynch, Paine Webber, Dean Witter, Smith Barney, and Prudential Securities. Limited service brokers surfaced in the mid-1980's to challenge the traditional full service brokers. They became increasingly popular in the late 1980's and early 1990's with knowledgeable investors who take an active role in managing their portfolios, trade frequently and want to minimize trading costs...
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The discount broker's, such as Schwab, main advantage is that they offer investors discounted commissions. They are able to charge these reduced fees since they don't employ brokers or investment researchers. Customer service representatives, who are not authorized to give investment advice, handle purchases and/or sales primarily over the phone and investors are provided with little to no investment information and market or company updates...
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