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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 603 |
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The company is planning to reinforce its distribution network by opening more outlets in the country.
Because Adidas is a large manufacturing company and probably deals with millions of customer daily, their choice of using retailers and agents for distributing their products was wise. They have been targeting their most important consumers in department stores and sporting good shops...
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They have been targeting their most important consumers in department stores and sporting good shops. Being that their product is sportswear, they really seem to have targeted the right areas of distribution.
Product and place are essential in any marketing strategy. Choosing the right product for the right target market is vital...
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General points of the essay
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