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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 706 |
Essay's paper body
Yet, consumers did not deem the price increase an adequate indication of improvement, so sales plunged. This misunderstanding of consumer tendencies and sensitivity marked a primary weakness for CGC in the industry. Furthermore, decisions of transient executives such as Dye led CGC to acquire non-core business ventures, illogically raise prices, and force successful product lines to obsolescence by introducing new versions prematurely...
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Potential consumers remain complacent or confused when investing in new clubs; accordingly, CGC can improve outreach to retailers and pro shop owners who have closer relationships with golfers. Education and delegation of duties such as retail inventory management may free the company to focus attention elsewhere...
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