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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1071 |
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The cereal industry produces differentiated products. Each company produces many different brands of cereal. Typically, the companies aim their cereals at different segments of the population. These may consist of children, adults, and health conscious consumers (Topher). Trix cereal by General Mills and Kellogg's Corn Pops cereal are examples of cereal aimed at children, while Kellogg's Special K is generally aimed at adults...
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Trix cereal by General Mills and Kellogg's Corn Pops cereal are examples of cereal aimed at children, while Kellogg's Special K is generally aimed at adults. Post's Grape Nuts is one type of cereal for people who are health conscious. Another way that cereal companies differentiate their product is by pushing their cereal as a finger food (Topher)...
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