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| Topic: |
Business
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| Number of pages / Number of words: |
11 / 3063 |
Essay's paper body
People see advertisements as a part of their normal life. But, as an advertiser you have got to stand out from the crowd and celebrities can potentially achieve this. It was disclosed that the recent campaign for Ford Puma involving Steve McQueen generated instant awareness. Actually, the same spot won the best famous person usage award in the 1998 Creative Circle Honours (Campaign 1998)...
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Actually, the same spot won the best famous person usage award in the 1998 Creative Circle Honours (Campaign 1998).
Ten out of twelve managers indicated that celebrities could build, refresh and add new dimensions to brands by transferring their values. They argued that what celebrities stand for enhances brands...
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General points of the essay
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