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            | Topic: | Business | 
        
            | Number of pages / Number of words: | 5 / 1374 | 
                
    
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Another trend that embraced aluminum cans was the soft drink industry. The reasons soft drinks chose to use metal was its weight advantage, ease of handling, consumer preference and a wider variety of options for graphics. The last trend that emerged during this time was diversification and consolidation...
        
        
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Low profit margins, excess capacity and material/labor costs led many companies to consolidate. Other metal producers branched out of making cans and diversified their products. Due to this diversification, the companies that chose not to change their strategy held strong by creating the same product they had always created and gained market share...
        
        
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            General points of the essay
            
                                    Soft Drink Industry
                                    soft drink industry analysis
                                    1. Why Is The Soft Drink Industry So Profitable?
                                    . Soft Drink Industry Five Forces Analysis:
                                    Soft Drink Industry Case Study
                                    Competitor analysis-soft drink industry
                                    Competitors Analysis - Soft Drink Industry
                                    Soft drinks and the ill effects of consuming them
                                    soft drinks in rural market in India
                                    Making your own soft drink
                                    Marketing Plan Soft Drink Company 1st half
                                    soft determinism
                                    The soft machine
                                    Soft/Hard Hrm
                                    soft money
                            
                    
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