Buy custom Casella wines ? Export success
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
2 / 510 |
Essay's paper body
Yellow tail reserve wines at different price points and several wine styles to be developed
? Competitive price point between 6 and 7 dollars, five varieties of Yellow tail
? Fruit forte wine which doesn't lend itself to ageing
? Export manager was hired ? John Soutter
Indirect exporting strategy
? W...
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? US and North America identified
o Distribution network ? 44 states.
o Size ? initially estimated 20-30 thousand cartons to 100 thousand cartons, reality was 20 to 200 thousand.
o Annual sales $3 million.
? UK
o Some regional supermarkets hoping to expand to majors.
? Mainland Europe
o Some beginning sales...
Essay fragment
General points of the essay
Casella wines ? Export success
Export Promotion Strategy Vs. Import Substitution Strategy
EXPORT MANAGEMENT - strategy
TiVo's problem rests in its inability to convince consumers to change their television consumption habits. Improper targeting and positioning have led to an ineffective product, price-point and promotion strategy that has stranded TiVo in the chas...
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