Buy custom Case Title: The Clift Condominium - A Critical Evaluation of Strategic Planning and Marketing Techniques Used in Marketing a Condominium Project in Central Business District.
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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 462 |
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Also, this study would like to assess how successful are the marketing techniques adopted by the sales teams in their marketing effort.
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1. Introduction
The Clift is a condominium project developed by Fareast Organisation in the heart of CBD at Telok Ayer Street. It comprises of 312 units of up market dwelling units ranging from 400 to 100 square foot at a prevailing market price of S$1200 per square foot and above. The project is still in its construction stage and TOP date is expected to be by end of 2010...
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