Buy custom Case StudyMarketing Verses B2C Marketing
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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1072 |
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P. 2004).
The terms were created to distinguish an Internet commerce business that is sells to primarily to consumers' verses those whose markets is other businesses. The terms have stretched their definitions to refer to any business that sells primarily to the end item customers (B2C) or to other businesses (B2B), both online and offline...
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While the marketing programs are the same for each type of business, how they are implemented, what they say, and the outcome of the marketing activities differ (Schneider, 2004).
The following summarizes the differences between B2B marketing and B2C marketing. Each marketing plan needs to take into account the differences and ensure that the development of the right types of activities for the particular market...
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