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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1195 |
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The introduction of the Starbucks loyalty card provides customers with “free refills and flavor shots.†Their hope is that the card may also work to encourage new customers to come into the store because they know they will get future rewards. (Portnoy, 2008)
The ongoing effort to retain existing customers and earn new ones has lead Starbucks to launch a website where customer can make and discuss suggestions for product or experience improvements...
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MyStarbucksIdea.Com is loosely based on the website IdeaStorm.Com launched by Michael Dell. Suggestions have included the splash stick (to prevent coffee from spilling), coffee cubes (to keep ice coffee from being dilute by ice cubes) and shelving in the restrooms. (Jarvis, 2008) “Starbucks views most of the suggestions that have been made as constructive and positive...
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