Buy custom Case study: Priceline.com 2001
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| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1905 |
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On the other hand, opportunities and threats were analyzed as part of an external environmental analysis; over which Priceline.com no control.
Internal Analysis: Strengths
As one of their biggest strength, Priceline.com not only benefits from having a first mover advantage, Priceline.com diversifies itself through six different products...
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Current travel products include airline tickets, hotel rooms, and vehicle rental. It also sells non-travel related goods such as automobiles, personal finances and long distance telephones calls. Travel-related services account for virtually all of the company's sales. Priceline.com has formed strong connections with top American airlines, hotels, car rentals, automobile dealers and long distance providers, especially in the travel related products...
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Case study: Priceline.com 2001
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