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| Topic: |
Business
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| Number of pages / Number of words: |
12 / 3302 |
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It has presence across many segments in automobiles. It is the leader in mini and the compact segment with brands like ‘800’, ‘Alto’, ‘WagonR’, ‘Swift’ and ‘Zen’. It also has presence in the mid-size segment with its ‘Esteem’, ‘Baleno’, newly launched ‘Swift DZire’ brands and the ‘Omni’, ‘Vitara’ and ‘Versa’ models...
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It was thus prudent to choose a mass medium that has never been used before to create buzz around Swift. Probably, this is what made Maruti tie up with Yash Raj Films – a premium production house in Bollywood – to tie up with their mega production of 2005 – Bunty aur Babli – to launch Swift.
Maruti Udyog inked an in-film product placement deal with Yash Chopra's Yashraj Films - the first ever by the market leader - for featuring Swift in their film Bunty aur Babli...
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