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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1030 |
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Barry McLoughlin also stated "If a negative perception takes hold early in an emergency response, then it is difficult to shake and becomes an immovable object" (McLoughlin). PepsiCo could not allow this to happen. Even at the time of the crisis PepsiCo was questioned why PepsiCo did not order a recall the first day of the crisis...
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I think they acted correctly as the first thing they did was to understand the problem and rule out any issues with the manufacturing process. The team then came out with messages and tools including press releases, employee bulletins, video news release, bottler advisories, interviews, and still photos...
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