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Business
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| Number of pages / Number of words: |
13 / 3361 |
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It can be used as part of the short term objectives to measure performance and the overall progress of the strategy. Chapter 9: Short-term objectives: In general, short-term objectives can help implement strategy in three ways. First, it "operationalize" long-term objectives and it helps raises issues and potential conflicts within the organization...
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Finally, it assists the implementation of the strategy and place measurable outcomes which can be used to evaluate the strategy.
(Pearce and Robinson, 2004)
Another issue is that there is a lack of leadership and involvement in the implementation of the strategy. Meg needs to get more involve with each function management and identify the areas that need focusing and to empower her team to make critical decisions without her involvement...
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