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To come back to the question, from my point of view it is not ethical to sell a product that is, at best, only mildly effective. The product which is mentioned in the case is a cosmetic that lightens skin color. It is promoted as âthe miracle workerâ which can deliver your skin a difference from one to three shades...
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It is promoted as âthe miracle workerâ which can deliver your skin a difference from one to three shades. According to the new Fair & Lovely technology ad, the cream is supposed to change your skin even in four weeks. However, Indian dermatologists explain âthat fairness products cannot truly work as they reach only the upper layers of the skin and so do not affect melanin productionâ...
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Advertising Using the Educational and Straight Sell Techniques
Case Study: Cultural Norms, Fair &Amp; Lovely, And Advertising
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