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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 611 |
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(Murphy, 2002)
In conclusion, B2B marketing and B2C marketing each have different rules that they follow but in the end, the outcome is the same which is to sell the service or product. Using marketing to determine and tailoring to match the customer types wanted to essential to making the marketing system profitable and effective...
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Both, B2B and B2C is in need of understanding if a good foundation is in place, it can support all the other marketing channels available to businesses today, such as direct marketing campaigns, online advertising, targeted email campaigns, plus mainstream media outlets such as radio, magazine, and television advertising...
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