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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 436 |
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An emphasis is placed on promoting brand identification, loyalty, and the appeal of the product to the consumer lifestyle.
As society is changing more and more into an information-based economy, media businesses need to concentrate on innovation and marketing to keep them ahead.
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Because changes like these are always being made, media businesses must be prepared, so they can continue to produce revenue and profit. Distribution receives the most attention because it is necessary to learn the consumer demand for interactive media, and what will be the most effective way to distribute this service...
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