Buy custom Case: PFL
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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 929 |
Essay's paper body
Companies entered the market and rapidly expanded their presence as they fought for market share (ie: Learningsmith opened 25 stores in in 3 years).
Popell's Strategy for Passion for Learning:
In order for PFL to be competitive in the toy distribution industry, Popell came up with a mail-order service strategy to provide his core customers ? educated parents and grandparents who wanted to stimulate their children with educational toys ? with high quality, custom-tailored educational products that would correspond with their respective interests...
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PFL carried out its first mail order catalogue In 1994, however the company's financial perforce was poor for several reasons including a low response rate of .77% due to its lack of credibility amongst customers (only the company's first mail order), PFL's negligible brand recognition within the toy distribution market, and finally its small initial catalogue size of 16 pages could not display enough products to draw sufficient demand...
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