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| Topic: |
Business
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| Number of pages / Number of words: |
10 / 2702 |
Essay's paper body
But the Nirula's Group retained the USP of the brand in terms of wide menu choices and affordable prices.
The Synovate Hotspots Report 2007 on India mentions Nirula's as the only Indian food chain amongst MNCs to be in the top five in India.
The company plans to venture into a large number of quick service restaurants in every major city in India by the end of this year...
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With an aggressive expansion strategy, the organization plans to have a national presence by opening 150 new restaurants in the next 3 years. These will include Restaurants, Ice cream kiosks and Express Outlets at shopping malls, petrol pumps & other high footfall locations.
CASE SUMMARY
Nirula’s have 14 privately held locations in and around Delhi and the main concern in the case is if Nirula’s will be able to face competition from big international players such as McDonald’s, KFC etc...
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