Buy custom Case Analysis—Warner-Lambert Ireland: Niconil
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Business
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| Number of pages / Number of words: |
11 / 2970 |
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Moreover, while 70% of all drugs could be reimbursed by Ireland’s General Medical Service, Niconile had not qualified as a reimbursable drug.
Support Program
The craving for cigarettes has physical symptoms (stomach cramps & nausea) as well as psychological effects (anxiety & irritability). To quit smoking successfully, a smoker needs to overcome these two aspects...
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To quit smoking successfully, a smoker needs to overcome these two aspects. Niconil was the first product focusing on the both parts. Besides the physical patch, Niconil had a support program which provided psychological support to those people who wanted to stop smoking. This help people quit smoking more effective by using Niconil and provided a competitive advantage to Niconil...
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