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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1069 |
Essay's paper body
As of 2005, it has more than 9000 stores in 35 countries. It have also proved the significance of their work force by providing benefits and implementing programs. Also, customer satisfaction is key to maintaining success. Starbucks customer base is very loyal, even to the point of obsession. Originally, Starbucks targeted young professionals, at some point this changed...
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Originally, Starbucks targeted young professionals, at some point this changed. Keeping the right marketing mix to satisfy their diversifying customer base will be vital for the company's long term success.
Question 4: What opportunities and threats face Startbucks?
Opportunities
- Products and Services: New products and services can be retailed in Starbuck's cafes such as internet, financial services, music, books and others...
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