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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
3 / 739 |
Essay's paper body
The corporate culture of Panera Bread leads to efficient operations, because everyone in the organization appears to share the same beliefs, expectations, and values. Also, the company appears to have knowledgeable employees and franchise owners, which enhances the company's performance.
The final recommendation for Panera Bread at the corporate level is to become less aggressive with its growth strategy; and use the competitive strategy on the business
level...
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Considering the sales growth rate is increasing at a decreasing rate and the company mainly uses product promotion and word-of-mouth as its marketing strategy: Panera Bread needs to use a functional strategy to achieve its corporate and business strategies through a market development strategy. This will give the company the opportunity to increase sales, capture a larger share of its existing market and new markets through market saturation and penetration...
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