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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1096 |
Essay's paper body
30-6). This is yet another example of how they have failed to adapt to the environment despite an enormous advantage in position.
Branch Networking
Citibank, along with many other banks jumped into the financial race when China joined the WTO. One of the big differences is that Citibank had been there for quite some time...
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Many experts expected large international retail banks like Citibank to move quickly and increase branch networking in China, but it has not happened (He & Fan, 2004, p. 5). Once again these facts prove that Citibank has fallen well short of adaptation to environmental factors in China's financial market...
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