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Business
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3 / 814 |
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This would have allowed them to come up with a strategy to communicate the error to the customer, have a plan on how they could fix the problem and keep the relationship with the customer in tact while also not affecting the existing customer base.
3. According to cognitive dissonance theory, there is a tendency for individuals to seek consistency among their beliefs and opinions...
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According to cognitive dissonance theory, there is a tendency for individuals to seek consistency among their beliefs and opinions. When there is an inconsistency between attitudes or behaviors (dissonance), something must change to eliminate the dissonance. In the case of a discrepancy between attitudes and behavior, it is most likely that the attitude will change to accommodate the behavior...
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