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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 813 |
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Healthy Foods' last president recently said: "As long as new products look like they will increase the company's sales volume, they are introduced. Traditionally, there has been little, if any, attention paid to margins. We are well aware that profits will come through good products produced in a large volume...
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A marketing orientation means trying to carry out the marketing concept. Instead of just trying to get customers to buy what the firm has produced, a marketing-oriented firm tries to produce what customers need. They need customer satisfaction, total company effort, and profit as an objective. While it seems they have some of these goals in mind, some are not...
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Case 2. Healthy Foods, Inc.
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