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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1268 |
Essay's paper body
However, in order to achieve a more rapid expansion Carrefour did joint ventures and franchises agreements, which it offered to share its retailing know-how, trademark, and consumer goodwill with potential partners both in France and elsewhere in Europe. Carrefour offered its expertise in exchange for either an ownership interest in stores under construction or franchise fees...
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Carrefour offered its expertise in exchange for either an ownership interest in stores under construction or franchise fees. Carrefour was very successful in adding selling area under the Carrefour name using this strategy.
The combination of those partnerships and low construction costs made Carrefour ability to grow 50% a year without selling new equity or taking on massive amounts of new borrowing...
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General points of the essay
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