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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1118 |
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One thing they will definitely have to develop is a test environment. As they implement CRM across their current applications, they need to be able to work out the problems in a test environment before pushing it through to production.
Lastly, until recently Carnival hadn't focused on direct relationships with customers...
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They relied upon travel agents to build the relationship with the customer. The sales force now needs to focus on direct relationships so that they can collect data to analyze. The CRM system is useless if they don't have the customer information that goes into it. They should also look into how they could get the customer information that is being gathered by the travel agents sent back to them...
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