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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1233 |
Essay's paper body
Due to its deep-rooted history, Campbell has become an extremely well known brand being ranked as # 4 on the Fortune Magazine list of most admired food companies in 1999 and 2000. In addition, it placed #3 on the most profitable food companies list in the Fortune 500 and from these one can see that Campbell has obviously achieved great success...
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Accordingly, brand image is a great strength of Campbell as consumers instantly recognize the red and white labeled cans and purchase the soup knowing that it is a quality product. Today it has almost become a household essential and has been around for over a century. "The Campbell's brand had household penetration of over 90% and was ranked among the top ten grocery brands according to sales" (12)...
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