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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 391 |
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But was the market measurable, substantial, accessible, actionable and stable?
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Campbell Soup Company
Intelligent Quisine - Short Case
Date: May 30, 2006
In 1997, Campbell Soup Company launched a new product known as "Intelligent Quisine meals." With consumers in the United States becoming more health conscious and concerned about diet and disease prevention, these 24 different IQ meals were targeted toward the health-food product-market...
Essay fragment
General points of the essay
Analyse market orientation on a company
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