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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
4 / 870 |
Essay's paper body
The umbrella concept is to develop a focus on Customer Relationship Management (CRM), taking advantage of the already existing close contact with its customer base.
? Set up a database management team and determine the Lifetime Customer Value (LCV): Customer background and information is crucial to C&C's transformation into a customer-intimate company...
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Opposite to other florist channels, C&C already counts with detailed information of its clients, such as basic customer description, purchase history, contact history and response information. Therefore, the next step is to estimate the monetary value of its customers, and the profitability of each segment...
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General points of the essay
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