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| Topic: |
Business
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| Number of pages / Number of words: |
9 / 2289 |
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Hence, it had a unique distribution setting in which customers received their orders from the growers directly, hence reducing the overall delivery time and also maintaining the freshness and the quality of the flowers . One of the prime objectives of Calyx and Corolla was to maintain cordial relations with the growers and the Federal Express in order to survive in the industry and retain their clientele...
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Also, Calyx and Corolla sought to engage itself with the Corporates and several other promotional tie-ins. Their long term goal was indeed to attract attention of a large number of potential customers who were not accustomed to buy anything by mail order . It therefore developed strategies to excessively spend on catalog marketing which was the major revenue generator, and other advertisings in the newspapers and televisions...
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General points of the essay
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