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| Topic: |
Business
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| Number of pages / Number of words: |
18 / 4979 |
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Research Implementation
Focus Groups
? The focus group session was conducted with identified semi-experts and non-experts at a local bar.
? The focus group will be used to determine the respondent’s interests, motives, lifestyles and attitude towards wine purchases and consumption.
? These sessions were administered by a highly trained interviewer-analyst who oversaw the discussions to ensure that the respondents stayed focused on the scope of the session...
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Research Implementation
Focus Groups
? The focus group session was conducted with identified semi-experts and non-experts at a local bar.
? The focus group will be used to determine the respondent’s interests, motives, lifestyles and attitude towards wine purchases and consumption.
? These sessions were administered by a highly trained interviewer-analyst who oversaw the discussions to ensure that the respondents stayed focused on the scope of the session...
Essay fragment
General points of the essay
Callaway Winery Market Research report
Discuss the Advantages and Disadvantages of Using Focus Groups As a Research Tool
Focus Groups
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