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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1379 |
Essay's paper body
The new club featured larger (titanium) heads and longer shafts, but lighter overall weight than its steel predecessor. Later, in 1997, Callaway Golf would introduce an even bigger Big Bertha ? its Biggest Big Bertha Titanium Driver.
Callaway clubs are not cheap ? they typically cost several hundred dollars ? so anyone who buys one might reasonably hope that it would lower his golf score a few notches...
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And although Ely Callaway never made that claim explicitly, he once noted that if his clubs didn't help golfers make more pleasing shots, his company would probably not be selling as many of them as it did.
In 1996, Callaway Golf set out in an entirely new direction and began building a facility to design, manufacture and sell superior golf balls...
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General points of the essay
“The role of business is to serve the larger society, which is best accomplished by being responsive to the larger society.”
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