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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1614 |
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The customers are more satisfied with their purchases and are likely to recommend their choices to other golfers. Globalization has changed the golfing industry. Companies are now expanding their efforts in newer markets where golfing has great potential.
4.) Callaway's strategy in the golf equipment industry is to differentiate its products from the products of other manufacturers...
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Callaway has really captured one of the biggest pieces of the market for high-end golf clubs. Callaway figured out that spending money on research and development can greatly improve the quality of its golf clubs. This was evident when Callaway introduced the "Big Bertha" series in the early 90s. The club became a huge success and showed that investing in the design of a club could greatly make a difference when customers are selecting new clubs to buy...
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