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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1212 |
Essay's paper body
The change in an already successful company is a gamble but should prove to be a success based on the market and the demand for Nike.
Nike is taking the industry by storm. On September 4, 2003#, Nike purchased Converse and will not change the logo, but continue to market and sell Converse under the Converse name and will take all profits from sales and stocks...
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On November 10, 2004, the National Basketball Association announced it has signed a multiyear marketing agreement.# This move will further expand advertising and marketing for both the NBA and Nike. Nike, Converse, and the Jordan brands will lead the assault on the NBA.
Nike has several smaller companies that produce significant revenues...
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