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Topic: Business
Number of pages / Number of words: 4 / 923
Essay's paper body

Coffee price volatility due to lack of coordination between producing countries is another threat that the sector faces. Lastly “Trickle-down” effects of innovative coffee products (like Frappuccino) make the coffee ingredient less important and it may hamper the business more.

3. Alternative Solutions

Although there are many ideas that FNC may implement, few of them addresses the problem fully...


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Lastly “Trickle-down” effects of innovative coffee products (like Frappuccino) make the coffee ingredient less important and it may hamper the business more.

3. Alternative Solutions

Although there are many ideas that FNC may implement, few of them addresses the problem fully. One example is about increasing the advertisement budget through sharing the brand with other countries or charging for the use of the logo; however these actions may hamper the brand and logo and conflict with the existence reason thereof...


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