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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 820 |
Essay's paper body
It told the story of Fuse, explained that it had taken five years to develop, involved an investment of ?10 million, the development of a new plant at Somerdale near Bristol and ?4 million in advertising costs. The TV campaign and PR campaign were so successful that Cadbury was under pressure to meet repeat orders post-launch!
Post-launch results
After a new product launch, it is important to analyse whether the product has managed to meet its launch objectives...
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During 1996, the chocolate market grew by 9% with 19% of this growth attributable to Fuse - a single brand which had only been available for a quarter of the year.
One way of evaluating the effectiveness of advertising and promotional campaigns is to ask market research volunteers to identify advertisements using prompts in a recall test...
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