Buy custom Buying Process
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
21 / 5686 |
Essay's paper body
He concluded that only this third type of model is capable of expressing the complexity of buyer decision processes. In chapter 7, Nicosia builds a comprehensive model involving five modules. The encoding module includes determinants like "attributes of the brand", "environmental factors", "consumer's attributes", "attributes of the organization", and "attributes of the message"...
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Other modules in the system include, consumer decoding, search and evaluation, decision, and consumption.
[edit] General model
A general model of the buyer decision process consists of the following steps:
1. Need recognition;
2. Search for information on products that could satisfy the needs of the buyer;
3...
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