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            | Topic: | Business | 
        
            | Number of pages / Number of words: | 5 / 1334 | 
                
    
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On one hand, brand productsâ prices are higher than ever and there is a crisis of purchasing power. French low and middle class are complaining about the fact that they cannot buy as much as before and that they have to cut their budgets, mainly because of the price of housing and basic products. It has become the number one preoccupation of the French population...
        
        
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It has become the number one preoccupation of the French population. On the other hand, French grocery stores had developed a large range of value products that are becoming very popular (in some categories like toilet paper, a grocery storeâs brand can represent up to 90% of sales). There was also an explosion of Hard Discount stores in the late 90âs, which are selling only non-brand products at very low prices...
        
        
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