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Two strategy models were erected while analyzing Antlers and Fins because Matt and Sherri Butler, the owners, were focusing on two customer segments, which consisted of the sportsmen and the outfitter. As will be reflected later, the recommended strategy web consists of only one customer, who represents the “ultimate consumer”, also know as the sportsmen, that Antlers and Fins needs to be conscious of...

As will be reflected later, the recommended strategy web consists of only one customer, who represents the “ultimate consumer”, also know as the sportsmen, that Antlers and Fins needs to be conscious of.

The fundamental issues that are analyzed within the schematic are the primary needs, which are defined as needs that differentiate you against competitors...

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