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| Topic: |
Business
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| Number of pages / Number of words: |
9 / 2370 |
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It does not necessarily mean that a firm has to max out on any one category of differentiation. Often times, it is the proper mix of mid range differentiators that can make a company successful. Also, something strategists should keep in mind when deciding how exactly to differentiate their firm is that certain differentiators support each other and if they want to take advantage of these possible synergies, they should focus as much as possible on those differentiators...
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Also, something strategists should keep in mind when deciding how exactly to differentiate their firm is that certain differentiators support each other and if they want to take advantage of these possible synergies, they should focus as much as possible on those differentiators. Finally, the differentiators must also be chosen with the firms' competencies and abilities in mind as well as the important selling points that are likely to catch the most consumers in the chosen arena (Hambrick & Fredrickson, 2001)...
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