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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1235 |
Essay's paper body
Speed to Market
a. Strategy of introducing new products to respond quickly to customer or market changes.
b. The Seven-Step Development Process
1. Product Ideas
2. Screening
3. Concept testing
4. Business analysis
5. Prototype development
6. Product testing and test marketing
7. Commercialization
c...
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Commercialization
c. Variations in the Process for Services
1. Service ideas: the search for service ideas includes defining the service package: identifying the tangible and intangible features that characterize the service and stating service specifications.
2. Service Process Design: Instead of Prototype development, services require a three-part service process design: Three Aspects (process selection, worker requirements, facilities requirements) of developing a service product
d...
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