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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 670 |
Essay's paper body
It also includes the growth of the hotel industry and total market trends and size. These affect the sales and price of the hotel, as well as the hotel’s value and market share price.
Cultural are the demographic needs, the area’s education levels, country’s beliefs, local people’s lifestyle and area’s consumerism...
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These affect the type of customers, customers’ needs and trends, and hotel’s policy to customers.
Technological are the innovation and change of technology, and the purchasing process. More and more people are purchasing holidays and booking their hotels through the internet, therefore the company has to catch up with the technological change to produce the latest purchasing method for their customers...
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