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a business strategy also has to develop the details aims and action plans for the functional areas. a host of question must be addressed in this portion of a strategy. will special emphasis be given logistics for customers service or will the firm decentralize manufacturing to provideshort supply linkages to key customers? will the firm need a strong advertising campaign or will it need to support distributor activities that play key roles in product differentiation?
how important is supply management, relative to other facets of the value creation process? how can sales, service, and operation people at the branches be encouraged to work as a team? in many market, careful analytical attention and planning are given to the product line its scope, composition by functional feature and durability, horizontal and vertical connectivit, price, and so on...
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a business strategy also has to develop the details aims and action plans for the functional areas. a host of question must be addressed in this portion of a strategy. will special emphasis be given logistics for customers service or will the firm decentralize manufacturing to provideshort supply linkages to key customers? will the firm need a strong advertising campaign or will it need to support distributor activities that play key roles in product differentiation?
how important is supply management, relative to other facets of the value creation process? how can sales, service, and operation people at the branches be encouraged to work as a team? in many market, careful analytical attention and planning are given to the product line its scope, composition by functional feature and durability, horizontal and vertical connectivit, price, and so on...
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