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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
4 / 890 |
Essay's paper body
Coca-Cola second main objectives are to provide profit to the shareholders and increase the market share.
(iv) Marketing strategies and marketing mix
Marketing mix:
Product
The Coca-Cola Company's products include beverage concentrates and syrups, with the main product being finished beverages.
The business has over 300 brands of beverages around the world with the main ones being Coke, Fanta, Lift, Sprite, Frutopia 100% Fruit Juice, and PowerAde...
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These are also available in aluminium cans of 375mL.
Coca-Cola is the most well known trademark, recognised by 94 per cent of the world's population. The business is very successful and holds a very good reputation.
Marketing strategies for product
The Coca-Cola Company uses marketing strategies to differentiate its product from its competitors to gain a competitive advantage...
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