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Topic: |
Business
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Number of pages / Number of words: |
7 / 1850 |
Essay's paper body
Citigroup needed to move slowly into this market because any aggression could lead the Chinese government to impose restrictions on foreign expansion into the country. Other challenges facing any foreign entity that wanted entry into China included human resources, regional differences, and limitations on e-commerce due to limited access to the Internet because of government regulations (Eurocatalyst...
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Citibank, the banking division within Citigroup, had an established record of successful entry into less developed countries. The question remaining for Citigroup was, other than banking services, what financial and insurance products could be successfully launched and accepted into the Chinese market...
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